When asked if the supply will begin to reach the demand, Apple CEO Tim Cook said, “We’re not even on the same planet.”
Apple CEO Tim Cook said that demand for the new iPhones is much higher than supply.
The result: the iPhone 6 and iPhone 6 Plus can still be a difficult device to find through the holidays.
While Apple’s suppliers have increased production of new iPhones, Cook said that the available supply of iPhones is not even close to meeting customer demand. “We’re not even on the same planet,” he said in a conference call to discuss results for the fourth fiscal quarter of the company.
The comments illustrate the continued strength of the iPhone franchise, which received a boost after Apple adopted a larger screen size – 4.7 inches for the iPhone 6 and 5.5 inches for the iPhone 6 Plus – and introduced new features such pay as your Apple mobile payment service. The demand has led Apple to sell 39.3 million units in the fourth fiscal quarter, which boosted the company’s revenues and profits beyond expectations of Wall Street.
“We’re selling everything we’re doing,” he said.
Cook declined to elaborate on the mix between the iPhone 6 and iPhone 6 largest Plus, saying it is not fair to look at the mixture, because everything is selling. He noted that Apple saw an improvement in demand for all countries, which he called unusual.
“Not a bad problem to have,” he said.