Ticketmaster, seller world’s largest ticket, is giving iPhone users an advantage in buying the best seats.
First iOS redesign of the company in 18 months became available on Monday, and eliminates the steps to purchase tickets. Note that with push notifications turned on, the application jumps CAPTCHA, a security measure used to thwart robots that requires users to enter a series of letters and numbers that are shown in a distorted image.
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by using push notifications, Ticketmaster may say that a single user – as opposed to automated software – is trying to buy a ticket, according to Mike Lane, vice president of mobile products company.
Bypassing the awkward process safety can make the implementation of several minutes Ticketmaster.com faster – a time period that could be the difference between sittings on the floor or stuck in the seats is bleeding from the nose when a spectacle of high demand, such as Jay Z and Beyonce concert, first goes on sale.
About 16% of the tickets sold by Ticketmaster in the first three months of 2014 were on mobile devices. Removing CAPTCHA could increase by 10%, Lane told Mashable on Ticketmaster offices in Los Angeles. “Every step we can eliminate historically leads to 10% more transactions,” he said.
The iOS app also improved some of the features that are already available. Users can buy tickets for a concert, send one to a friend (without paying a fee), and automatically set a calendar alert and access to information about the show, ranging from parking to set lists.
About 60% of Ticketmaster venues allow people to use their phones as their ticket. To avoid speculator selling the catch of the same input to multiple buyers, the company inserts a watermark animation on each ticket.